Google Adwords or Pay Per Click

Google Adwords or Pay Per Click

Pay Per Click is where your adverts are placed on Google and appear to a user when a specific search term is used. It imparts an in-depth understanding of the different AdWords features, services and strategies with a focus on implementation.

1
Pay Per Click
2
Google Adwords
3
Google AdWords Strategies
4
Introduction to PPC
5
Types of PPC Campaigns
6
Create AdWords Campaigns
7
Monitor and Measure AdWords Reports
8
Calculating Campaign ROI Metrics
9
Keyword Selection
10
Bid Strategies
11
Best Practices
Only Knowledge of some Google Search and internet. This course is open to technology professionals keen to dive into the world of Digital Marketing.
Minimum system requirements for accessing the courses are: Personal computer or Laptop with web camera Headphone with Noise Clarity Microphone Broadband connection with minimum bandwidth of 4 mbps. Its recommended to use System Health Check to examine the OS details, Add in, Plugins, Camera, Mic and other external devices.
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Duration: 1 Week
Level: Beginner

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