The Future of Digital Marketing in India.

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February 9, 2018
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The Future of Digital Marketing in India.

The Future of Digital Marketing

As the world is getting more and more digitized in every respect, even in India’s digital growth is very interesting. The country has embraced digitization so rapidly that it has created a large opportunity for Digital Marketing and it is a booming career option In India.

We all surfing the internet, we come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps etc. Do you ever wish of creating any of these? If your answer is YES, then congrats you have made your career choice and that is Digital Marketing.

Digital marketing is the hottest skill in today’s business promotion. Many business owners are willing to build a digital marketing team for their services promotions.

Why is Digital Marketing a rewarding & exciting career in today’s market?

  • Indian Prime Minister announced that by 2020 on the digital space there would be more than 20 Lakhs available to students. Moreover, during the launch of Digital India week many industries joined hands with the government to make e-India a reality.
  • According to a report Digital Advertising in India, jointly published by IAMAI (internet and mobile association of India), the value of ‘Online Advertising market in India is increasing at the rate of 30% year on year’.
  • Many industries and new start-ups, all are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs.
  • Demand for digital marketing experts is increasing at a rapid rate. Digital marketing has been the buzzword in the Indian job market. This industry is expected to generate more than 18 lakh jobs by the year 2020. Hence the future of a career in this industry definitely looks promising.
  • There are numerous benefits of venturing into this new age field of digital marketing.

Major Roles in Digital Marketing

  • Digital Marketing Manager
  • Social Media Marketing Specialists/ Experts
  • Web designer or web Developer
  • SEO Executives
  • Copy Writers
  • Content Writers
  • Search Engine Marketers
  • Content Marketing Manager
  • Analytics manager
  • Inbound Marketing Manager

Since it is a new arena, companies are finding it difficult to get trained professionals who are competent enough to formulate and execute a digital marketing strategy specific to their needs. So why not take advantage of this situation and earn a good pay package by developing the skill-set in this field?

What’s the Average Salary for Digital Marketers?

The salary of these positions differs with years of experience, the kind of company that is hiring and most importantly, the city in which you work. But I can confidently say that the salaries are definitely higher than other fields where the supply is more than the demand!

According to PayScale – an authoritative source of salary data, a digital marketer in Bangalore with a few years of experience will earn around 7.2 lakhs per annum.

Who can do Digital Marketing?

Qualification doesn’t matter for digital marketing jobs but an employee at least 12 passed. Because digital marketing job is not a technical job. It is a non-technical profile. But you must have proper practical training about the Digital Marketing Modules and certifications. In digital marketing job knowledge is most important rather than qualification.

Certification in Digital Marketing will help you to stand out in the crowd and the struggle to find your dream job will become very easy as you will have a higher hand over others.

A Digital Guru offers career enhancement course in Digital Marketing that covers all the aspects of Digital Marketing which will give you Practical training knowledge.

So don’t wait more and take your first step towards Digital Marketing.

Call: +91 93 7575 2266 or Drop a Mail: info@adigitalguru.com

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Hasit Mankad
Hasit Mankad
Professional Summary : Over 16+ years of experience in the technical areas of Digital Marketing & Intelligent Technology ( IT ) Corporate Solutions-Training. Professional Certification: Google AdWord Certified Certified Ethical Hacker ( CEH v6 ) VMware Certified Data Center Professional (VCP5-DCV) Project Management Professional ( PMP ) Microsoft Cloud Specialist

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